A polished, glass-walled conference room table seen from a slightly elevated angle, covered with a meticulously organized landscape of digital-era search strategy tools: a sleek laptop displaying a complex analytics dashboard, translucent acrylic cards labeled “Search,” “AI,” “UX,” and “Revenue” connected by fine metallic lines, and a tablet showing a heatmap of customer journeys. The scene sits high in a modern city office with blurred skyscrapers beyond. Cool daylight pours through floor-to-ceiling windows, creating crisp reflections on the table’s surface. The mood is focused, strategic, and professional. Photographic realism with a clean, modern aesthetic, sharp focus on the objects and a subtly blurred skyline background, evoking an integrated "Total Findability" growth engine.

Total Findability

The Intersection of Intent, Search, and AI.

True findability requires integration with every component of the marketing system. Leveraging the intersections of Digital and Growth while partnering across Customer Experience, Strategy, and Branding to build a unified, high-performing ecosystem.

SERVICES

The Search Framework

Five channels. Total Findability is the discipline of ensuring your brand is discoverable, credible, and chosen across every surface where intent and research are expressed in the marketing system. From paid search to AI-generated answers, this framework maps the full intent landscape and aligns investment to where discovery happens.

1. PAID & HIGH-VALUE ATTENTION – Intent capture through paid media i.e. Google Ads, ChatGPT Ads – New

2. GENERATIVE ENGINE OPTIMIZATION (GEO) – brand inclusion in conversational summaries across LLMs (Generative AI assistants) i.e. ChatGPT, Gemini, Perplexity

3. SEARCH ENGINE OPTIMIZATION (SEO) & Answer Engine Optimization (AEO) – Authority and crawl efficiency i.e. Google blue links and AI Overviews

4. SOCIAL SEARCH – Discovery and brand signals for LLMs i.e. YouTube, Reddit, LinkedIn

5. APP STORE OPTIMIZATION (ASO) –  Mobile app visibility i.e. Apple Store, Google Play

Brandy Whelan is a Fractional Search & Growth Leader

About

Hi, I’m Brandy.

For over a decade, I’ve led high-stakes search performance marketing teams, managing eight-figure budgets and orchestrating unified strategies under the total marketing umbrella. A significant part of that journey was spent as a Vice President at Fidelity Investments, where I led findability strategies in a highly regulated industry.

I view search through a growth marketing lens: it’s not just about traffic; it’s about building a sustainable engine for acquisition and revenue.

My approach is built on four pillars:

Growth Leadership: Building and collaborating cross-functionally that combine enterprise-level data rigor with an agency-fast mindset, to drive aggressive YoY growth.

Total Findability Strategy: Orchestrating intent-rooted paid, owned, and earned channels to capture and convert the modern customer journey through deep “Search Everywhere” expertise.

Full-Stack Innovation: Partnering with Analytics and Engineering to turn raw data into actionable ROI and product-led growth.

AI-Enhanced Excellence: Implementing strategic frameworks that empower organizations to embrace AI as a high-velocity partner without losing the human touch.

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