ABOUT

Fractional Performance & Search Marketing Leader

Most companies don’t have a traffic problem. They have a pipeline problem. Awareness lives in one channel, search in another, and paid in a third, and nobody owns how they connect. That’s a leadership gap. I orchestrate the entire funnel so every channel works toward the same pipeline number.

After 13 years managing eight-figure search and performance budgets at enterprise scale, I now partner with agencies and growth-stage companies. My focus: building full-funnel awareness and compounding pipeline growth without the enterprise overhead.

Today, I serve as Fractional Performance Marketing Lead alongside an agency partner, directing a high-performing social and media team to drive pipeline and upper-funnel growth for their B2B SaaS clients.

– Cross-functional leadership: enterprise rigor at agency speed
– Full-funnel orchestration: social, search, paid, and AI as one system
– Revenue-connected reporting: every signal tied to pipeline, ARR, LTV, and CAC
– Regulated-industry execution: FINRA-compliant, built for financial services

I don’t do slow retainers for slow teams. I embed, build, and deliver, and leave your team more capable than I found it.